Essay on The Business Environment at Mcdonalds - 2230 Words

Contents Page: Table of Contents Contents Page: 2 Introduction 3 Choosing an Organization 3 Brief introduction to McDonalds 4 Aims of the Report 4 SAFE Framework 5 Strategic option 1 6 Frozen Foods 6 Strategic Option 2 11 McDonalds in a Supermarket 11 Strategic Option 3 15 McCafe 15 Conclusion 19 References 20 Appendices 21 Introduction Choosing an Organization McDonalds was chosen to be the organization as a group decision. The reason being that it was an organization recognized all over the world, having a high profile and a strong iconic brand. Given the size of the organization, it was decided that there are a lot of strategic options available to McDonalds. Brief introduction to McDonalds McDonalds was†¦show more content†¦These 3 strategic options selected by the group have been individually examined and evaluated using the framework SAFE, developed by Johnson Scholes (2008). SAFE would be used to assess whether the strategies are Suitable, Acceptable and Feasible. Looking at the evaluation of the 3 strategies using SAFE would allow identifying and determining the chosen strategic option for McDonalds. The 3 strategies are shown in figure 1: (Figure 1) SAFE Framework To evaluate the 3 strategic options the SAFE framework would be used, below explains how the SAFE framework works and what each of the stages mean: Johnson, Scholes and Whittington argue that for a strategy to be successful it must satisfy three criteria shown in figure 2 (Kfknowledgebank.kaplan.co.uk, 2014): †¢ (Figure 2) (Kfknowledgebank.kaplan.co.uk, 2014) Strategic option 1 Frozen Foods The first option available to McDonalds is frozen foods. This option would allow McDonalds to enter a new market, thus leading to potentially increasing their profit margins. Since McDonalds are successfully established, consumers may not hesitate to buy the McDonalds product frozen at their local supermarket, as this would give them a choice and time period of when they can cook it. An article from the Guardian mentions, ‘sales of frozen food have increased and more upmarket options have become available’ (Hardwick, 2014). This statement shows how McDonalds canShow MoreRelatedMcdonald Business Environment906 Words   |  4 PagesIntroduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9Read MoreMcdonald s The Best Food Retail Brand Of The World Essay1222 Words   |  5 PagesSumanpreet Introduction McDonald is one of the best food retail brand in the world. 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